The four-and-a- half-minute video was extracted from an address delivered by Elder Jeffrey R. Holland, of the Church’s Quorum of the Twelve Apostles, at the faith’s general conference on April 4–5, in which he spoke of the final moments in the life of Jesus Christ and talked directly to those who feel alone or abandoned.
The video was placed Friday evening on LDS.org, the Church’s Web site designed primarily for its own members, and simultaneously linked to the “Mormon Messages” channel on YouTube.
Traffic began to build immediately. Mormons spontaneously posted the YouTube video on Facebook, discussed it on Twitter and sent it by e-mail to thousands of others, including their friends. By Saturday, the number of views passed 100,000 and kept climbing. By Sunday, it was noted as the number 1 video in the Internet “nonprofit” category in Brazil, India and other countries.
On Monday morning, views had reached close to a quarter million and reached the top of the Viral Video Chart, which identifies the most popular “viral” videos — those that spread rapidly due to public dissemination.
Remember this video? If you haven't seen it, scroll down to 10 April and watch this awesome video. You'll love it!
